Funny Water

Created at Lourghran & Co.

As a low ABV, non-carbonated water with a snarky brand voice, Funny Water stands alone in the alcohol industry. Consequently, it needed an identity that was as refreshing and unique as its subtle flavors. Ultimately, a hyper minimalistic approach was taken, in order to be adaptable and distinctly different from anything else in the beverage space. With its flat swaths of bold color, and it’s focus on clean typography, Funny Water is just as enjoyable to look at as it is to drink.